Royal Challenge Packaged Drinking Water Elevates the Gaming Experience at Comic Con Guwahati 2025
Strengthening the brand’s long-term commitment to esports and India’s evolving gaming culture
Guwahati, November 24, 2025, Royal Challenge Packaged Drinking Water brought electrifying energy to Guwahati Comic Con 2025 with its Cricket Gaming Zone, drawing esports fans, cosplayers, and pop-culture lovers into two days of nonstop action. Held on November 22nd and 23rd at the Sarusajai Stadium Guwahati, the activation marked the brand’s continued push into the esports ecosystem while celebrating India’s evolving gaming culture.
Reintroducing its thrilling Cricket Gaming Zone, the brand gave Comic Con attendees multiple ways to experience cricket like never before. Fans queued up for World Cricket Championship 3 on mobile, Cricket 24 on PlayStation 5, and a fully immersive VR Cricket setup—all of which stayed packed through both days of the festival.
Adding to the buzz, several of India’s leading gaming creators made appearances for meet-and-greets and friendly exhibition matches. Their participation not only elevated the competitive spirit but also strengthened the connection between fans and the influencers shaping the country’s rapidly expanding gaming landscape.
Varun Koorichh, Vice President – Marketing and Portfolio Head, Diageo India, said, “Comic Con brings together creativity, community and bold expression, which makes it the right place to connect with the next generation of gamers. Gaming is no longer a fringe hobby. It shapes how young India interacts, competes and builds identity. Our presence with Royal Challenge Packaged Drinking Water at Comic Con reflects our commitment to sport in all its forms. As cricket evolves across digital platforms, we want to support the rise of new-age gamers and be part of this cultural shift.”
Comic Con 2025 in Guwahati delivered its signature mix of comics, cosplay, collectibles, and creator-driven engagements. The return of Royal Challenge Packaged Drinking Water to the festival further deepened its association with Comic Con India, amplifying the brand’s presence in the esports and gaming universe.
Akshat Rathee, Co-founder and MD, NODWIN Gaming, said, “Comic Con India brings every corner of pop culture together. This year, the Cricket Gaming Zone by Royal Challenge Packaged Drinking Water added something new and brought fans straight into the thrill of competitive gaming. The response was fantastic, and the energy across the weekend showed how strongly gaming resonates with audiences here.”
With esports continuing to surge and casual gaming reaching new heights across the country, Royal Challenge Packaged Drinking Water remains committed to championing India’s gaming communities. Through collaborations with top creators and support for grassroots talent, the brand aims to push the boundaries of competitive play and be at the forefront of this cultural movement.
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 35 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.
Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
