● Nestlé India is set to make a memorable mark at the Hornbill Festival, India’s one of the most iconic cultural celebrations. Bringing together two of the region’s most loved brands, NESCAFÉ® Ready-to-Drink Cold Coffee and MAGGI® Spicy Noodles, the company is introducing a Morung-inspired experience zone that proudly amalgamates Nagaland’s culture along with the brands’ iconic visual elements.
Designed as a vibrant ‘Sip n Slurp Morung’ the unique stall seamlessly blends Nestlé’s beloved food and beverage offerings with the rich cultural symbolism from the region. Handcrafted motifs, traditional patterns, and crafted wooden installations will welcome festival-goers into a cozy space where they can sip chilled café-style NESCAFÉ® cold coffee and slurp hot & spicy bowls of MAGGI® noodles. MAGGI® Spicy noodles – a favorite for its bold and fiery taste, will lead culinary engagement at this stall through its 3 new flavors crafted for the festival’s youthful, energetic audience.
Ms. Rupali Rattan, Director, Food, Nestlé India said, “MAGGI has a special place in the homes and hearts of people across the Northeast. With MAGGI Spicy noodles leading the food experience at the ‘Sip n Slurp Morung’, we’re celebrating bold flavors that match the bold spirit of this region. This initiative is our way of saying thank you to a community that has made MAGGI their own.”
Mr. Manav Sahni, Director, Dairy, Nestlé India “NESCAFÉ has always stood for connections over shared moments. At Hornbill, we’re thrilled to honor the rich heritage and vibrant youth culture of the Northeast by blending café-style experiences with local design and symbolism. Our goal is to give the attendees a refreshing pause, a chill NESCAFÉ moment in the midst of the festivities, rooted in the pride of the region” said.
Further elevating the experience, the NESCAFÉ® visual universe has been specially redesigned to incorporate Nagaland’s traditional circular artworks and design elements. With this meaningful presence at Hornbill, Nestlé continues to honour deep regional bonds — celebrating culture, igniting joy, and contributing to the lives of the people who have embraced the brands for generations.
