CricketersRohit Sharma, Jasprit Bumrah and Suryakumar Yadav have broken the internet with the hash-tag
◆ InltToWinlt. The posts on social media have ignited excitement amongst cricket fans across the country&
social media platformsare flooded with conversations& support messages for team India to win back the T20
Delhi, 18thoctober, 2021: Seagram’s Royal Stag is proud to announce the new high energy
campaign,#inltToWin lt, for the ICC Men’s T20 World Cup. The campaign not onlycelebratesthe game
of cricket, but also supportsteam India in their endeavourto bring home the cup. The campaign
features celebrated Indian cricketers Rohit Sharma, Jasprit Bumrah and SuryakumarYadavas well as
global super stars like Kane Williamson, Andre Russel, Mitchell Starc andFaf Du Plessis. The
campaignseeks to rally the Indian cricket fans behind the men in blue in their quest for the cup.
Cricket has alwaysbeen a core pillar in Royal Stag’s brand communication. Over the years, the
brand’s strategic partnership with ICC & its association with world’s top cricketers has bolstered its
engagement with cricket fans across the world. This year, it seeks to capturing the emotion of a
cricket loving nation through its hash-tag #InltToWinlt which has got the nation rallying behind&
cheering for the Indian cricket team.
#InltToWinltcampaign was rolled outwith an exciting consumer promotion where fans can get an
opportunity to watch the T20 WC live in UAE by participatingeither through social mediaor by
simplygiving a missed call on 7329073290. The campaign will be amplified through a high decibel 360
plan across mediums likedigital, print, radio & OOH.
Speaking on the new campaign, Kartik Mohindra, CMO, Pernod Ricard India, said “Our journey with
cricket started in 2000and since then we have only strengthened our association with the sport.
Since 2018, We have been proud partners tolCCin our journey to be an integral part of our
consumer’s numero uno passion – cricket.Royal Stag has always stood by its philosophy of “live it
large”, inspiring people to dream large and be the creators of their own destiny. This year, we seek
to create a social movement by rallying our fans around their collective dream – of winning the World
Cup with a unique way cry,#InltToWinlt. We seek to inspire our national team to be the shapers of
their destiny and bring the World Cupback to India.Partnering with ICC, one of the most coveted
sports bodies in the world, also allows us to deliver a truly “Live it Large” experience for die-hard
cricket&Royal Stag fans, by watching the world cup livein UAE.”
StAGRA ROYAL STAG
The ICC Men’s T20 World cup matches are scheduled to be held in United Arab
Emirates, starting 17th October 2021 to 14thNovember 2021. Royal Stag had signed a
5-year long global partnership with International Cricket Council (ICC}in 2018 and is an associate
sponsor for all ICC events till 2023.
ABOUT ROYAL STAG:
Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent
star since launch, and a brand quite often credited to have changed the rules of the game. It is for
the young., confident, progressive, and inspiring individual who embodies self-belief. The brand has
been inspiring the youth of India through its communication around the philosophy of “it’s your life.