McDowell’s Double Oak Barrel Debuts in Assam – A First-of-Its-Kind Double Matured Whisky for the New Generation

Blended With Imported Scotch and Select Indian Malts, McDowell’s Double Oak Barrel Sets A New Benchmark In Whisky Craftsmanship

Guwahati: McDowell’s & Co is proud to launch McDowell’s Double Oak Barrel, a first-of-its-kind Double Matured Premium Whisky, that delivers refined drinking experience for the new generation whisky enthusiast. The product will be available in Assam starting March 11th, 2025.

Building on an incredible 125-year legacy, McDowell’s continues to redefine the whisky landscape with innovation, craftsmanship, and an unwavering commitment to quality.  Designed for young consumers seeking a premium yet accessible whisky, McDowell’s Double Oak Barrel elevates shared social moments. Double matured in American oak barrels, this innovative blend combines imported Scotch with select Indian malts, delivering an extra smooth taste that redefines the category.

With its rich golden hue, smooth texture, and notes of vanilla and cream, McDowell’s Double Oak Barrel is crafted to be the perfect companion for moments of unfiltered bonding, for a generation looking for exciting new flavour profiles —whether at a bar, a friend’s house, or any space where great memories are made. With the blend, consumers can enjoy a smooth and sweet taste with a refreshing aftertaste.

Reflecting the evolving tastes of today’s whisky drinkers, Double Oak Barrel features bold, youthful packaging, setting it apart on shelves and making it an aspirational choice for those who value style and substance. The brand’s contemporary identity aligns with the preferences of modern consumers who seek a whisky that not only delivers on quality but also resonates with their dynamic lifestyles.

Speaking on the launch, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “McDowell’s & Co. has always been at the forefront of innovation, evolving with consumer preferences while staying true to its rich legacy. With Double Oak Barrel, we’re elevating the whisky experience by crafting a blend that seamlessly balances tradition with contemporary sophistication.

A first-of-its-kind in the category, this unique expression, with its rich golden hue, smooth texture, and notes of vanilla and cream, delivers a deeper, more refined taste that appeals to a new generation of digitally native consumers seeking fresh, elevated experiences— one that is undeniably premium in taste, yet remains accessible. As preferences shift towards more nuanced and layered flavors, we’re proud to introduce a whisky that not only meets but exceeds these evolving expectations, reaffirming our commitment to setting new benchmarks in quality and craftsmanship.”

McDowell’s Double Oak Barrel is now available in Assam, offering a whisky experience that redefines what it means to enjoy a premium blend at an accessible price.