Livpure Expands Physical Retail Footprint with Exclusive Brand Outlet Launch in Imphal Strengthening Access to Smart Home Solutions
- The new experience-based brand outlet offers consumers first-hand access to Livpure’s wellness driven innovations across water, air, kitchen and sleep categories
- With yet another launch, Livpure is strengthening the brand’s presence in high potential non metro markets, where experiential and trust-led retail continue to shape consumer choice
Imphal, Manipur, 16th February 2026: Livpure, one of India’s leading and most trusted customer-centric brands dedicated to consumer well-being, announced the launch of its latest Exclusive Brand Outlet in Imphal, Manipur. The new outlet brings Livpure’s full suite of smart, convenient, and wellness focused home solutions closer to consumers, while offering an immersive in-store experience designed to help families make informed and confident choices.
The Imphal EBO reinforces Livpure’s commitment to strengthening its footprint in fast growing non metro markets. Following the successful launch of 6 Exclusive Brand Outlets, this opening marks another milestone in the brand’s retail expansion strategy, built around enabling hands on product discovery, transparent engagement, and long-term value for consumers.
Speaking on the occasion, Mr. Rakesh Kaul, Managing Director of Livpure, said, ““The opening of our Exclusive Brand Outlet in Imphal underscores Livpure’s commitment to making smart, wellness-led living more accessible to households across India. Markets such as Imphal are steadily evolving into high-potential consumption centers, led by families who seek dependable solutions, consistent performance, and the assurance that comes from experiencing products first-hand. Our Exclusive Brand Outlets are thoughtfully designed to address these needs by offering a transparent, immersive environment where consumers can engage with our innovations, clearly understand their value, and make informed choices for their homes and overall well-being.”
Staying true to its philosophy of wellness powered by technology, the new Imphal outlet showcases Livpure’s best performing innovations across categories. This includes the brand’s Maintenance Free Water Purifier range, Voice Enabled Chimneys, and its Sleep portfolio featuring ergonomically designed mattresses and pillows, along with a diverse portfolio of smart and energy efficient appliances that reflect Livpure’s focus on sustainable and future ready living. Visitors can experience live product demonstrations, understand performance capabilities firsthand, and receive personalized guidance from trained experts.
With AI and IoT enabled solutions available for hands on exploration, the outlet also serves as a hub for customer engagement, education, and feedback. The experience led environment strengthens Livpure’s connection with the local community by creating a space where innovation, interaction, and everyday wellness come together.
As physical retail continues to play a pivotal role in building trust, particularly in tier two and tier three markets, Livpure plans to further accelerate its retail expansion across India. The company aims to open 75 Exclusive Brand Outlets by the next financial year, strengthening its presence in key markets and bringing its wellness-focused ecosystem closer to more Indian households.
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About Livpure
Livpure is one of India’s most trusted and customer centric brands. For over 10 years, Livpure has been delivering health, comfort and innovation to more than 1 million satisfied customers across India. Livpure offers a wide range of wellness-focused products, including water purifiers, subscription-based water purifiers, home appliances, mattresses, sleep accessories, and smart home solutions.
Manufactured and assembled under high hygiene and quality standards in its state-of-the-art R&D facility, each Livpure offering is engineered to minimize environmental impact while ensuring reliability, performance, and design excellence. Supported by a pan-India distribution network and 1000+ certified engineers, Livpure ensures seamless service to households nationwide. As part of the SAR Group, established in 1988, Livpure operates with a long-term commitment to purity, wellness, social equity and sustainable innovation.
Driven by technocrats and visionaries, the mission is to make “crafted for your wellbeing” a promise in every Indian household. For the latest news and developments, please visit https://livpure.com/.
